INFORMATION ABOUT OUR USE OF COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These cookies are essential to enable you to move around a website and use its features. Without these cookies, services you have asked for cannot be provided.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Strictly necessary cookies

Cookie SourceCookie NamePurposeMore information
Amazon Web ServicesAWSELB

This cookie is associated with the Amazon Web Services Elastic Load Balancing functionality for routing client requests on the server.

This cookie is used to store a unique identifier for your session. The session cookie is not persisted on your hard disk.

This cookie will expire when your browsing session is over.

Microsoft ASP.NET (Sandbox and Hub registered users only)ASP.Net_SessionId

This cookie is used to maintain an anonymised unique identifier for your session. The session cookie is not persisted on your hard disk.

This cookie will expire when your browsing session is over.

 

Functionality cookies

Cookie SourceCookie NamePurposeMore information
OptimizelyoptimizelyRedirectData

This cookie stores various data from the original page in case of a redirection.

This cookie lasts for 5 seconds.

OptimizelyoptimizelyEndUserID

This cookie stores a visitor’s unique Optimizely identifier. It’s a combination of a timestamp and random number.

This cookie will expire 6 months after the last visit to the site.

Pardotvisitor_id<accountid>

This cookie is set for visitors by the Pardot tracking code. The visitor cookie includes a unique visitor ID and the unique visitor identifier for your account. For example, the cookie name visitor_id1245 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account.

This cookie will expire after 10 years.

Pardotpi_opt_id<accountid>

If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.

This cookie will expire after 10 years.

Pardotvisitor_id<accountid>-hash

The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c665533”, the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

This cookie will expire after 10 years.

Pardotlpv<accountid>

This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.

This cookie will expire after 10 years.

Pardotpardot

A session cookie named pardot is set in the browser when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.

This cookie will expire when your browsing session is over.

 

 

Performance/analytics cookies

Cookie SourceCookie NamePurposeMore information
Google_ga

This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. This cookie is used to collect information about how visitors use our website.

The cookie enables us to estimate our audience size and the usage pattern of our website.

We use the information collected to compile reports and to help us improve the website.

This cookie collects information in an anonymous form.

This cookie will expire after two years. Every time you visit our site, this extends the expiration to two years from your latest visit.

Google_gid

This cookie is used to collect information about how visitors use our website.

We use the information to compile reports and to help us improve the website.

This cookie collects information in an anonymous form.

This cookie will expire after 24 hours. Every time you visit our site, this extends the expiration to 24 hours from your latest visit.

Googled_gat

This cookie does not store any user information. It is used to limit the number of requests the user’s request rate and then to limit the collection of data at times of high traffic.

This cookie will expire after 1 minute.

Hotjar_hjid

This cookie is used to persist the random user ID, unique to the site on the browser. This cookie ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

This cookie will expire after 1 year.

Hotjar_hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

This cookie will expire after 1 year.

LinkedIn Ad AnalyticsBizoID

This cookie stores a unique LinkedIn user ID but contains no personal information.

This cookie will expire in 180 days.

LinkedIn Ad AnalyticsBizographicsOptOut

This cookie tracks if the user has opted out of LinkedIn tracking.

This cookie will expire in 180 days.

LinkedIn Ad AnalyticsBizoUserMatchHistory

This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn’s server-to-server data integration solution.

This cookie will expire in 90 days.

LinkedIn Ad Analyticsbcookie

This cookie stores user’s browser ID.

This cookie will expire after 1 year.

For further details on Google Analytics Cookie Usage on Websites, see here.

For further details read Google’s overview of privacy and safeguarding data. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

You can opt out of Google and Facebook’s use of cookies by visiting Google’s Ads Settings and Facebook’s Ad Settings, respectively. You can also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

 

Google Adwords Conversion Tracking

We use Google Adwords Conversion tracker which uses cookies to help us determine how many people who clicked on our Google Ads end up contacting us through the website. This tracking cookie is set on your browser only when you click on a Google Ad and these cookies help us increase the website’s effectiveness for our visitors.

These cookies expire within 30 days and do not contain information that can identify you personally. Please refer to the Google Advertising Privacy Notice for more information about Google Conversion Tracking and the ability to opt out.

Google AdWords Remarketing

We use Google AdWords Remarketing which uses cookies to help us deliver targeted online adverts based on past visits to our website.

Google uses this information to carefully display our adverts on various third party websites across the internet. These cookies are set to expire and do not contain information that can identify you personally.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out.

Hotjar

We use Hotjar to understand the user behavior though session recording and heatmaps. For further details on Hotjar, see here.

Pardot

Pardot is a tool provided by Salesforce that helps us to help us understand visitor activities on our website.

Pardot is used carefully to understand user’s behaviour and does not process any information that can identify you personally.

Please refer to the Pardot Cookies and Activity Tracking page for more information about the cookies we use.

How to contact us

We understand that you may have questions or concerns about this Cookie Policy or our privacy practices. Please feel free to contact Checkout Ltd’s Data Protection Officer in one of the following ways:

Email: dpo@checkout.com

Post:

Attn: Data Protection Officer 
Checkout Ltd 
54 Portland Place
London W1B 1DY
UK